1. Do Your Research

The first step is understanding the types of content that will stand out and resonate the best with your desired audience. Once you have done this, you should begin posting questions to gain insight. Not only will your engagement increase through asking questions, but you will also gain insight into what your audience likes and dislikes.

2. Look At Your Competition

Some things to look for when checking out your competition are:

  • What are they talking about?
  • What are they posting about?
  • What hashtags do they use
  • How are they connecting with their audience?


3. Stick To Brand Voice

It is crucial for the company you are creating to have a brand guide. This guide will help establish each post’s tone and personality and create consistency throughout the content. 

4. Nurture Relationships

It is important to remember that each post creation should serve as a touchpoint for the consumer to remain interested in the brand. Therefore, staying positive and engaging through social media platforms is key.

5. Keep It Short And Simple

Storytelling is important, but social media is not the place to write extensively about the brand. Long posts will leave followers uninterested and potentially result in a decrease in followers. Instead, keep your audience’s attention by writing short and engaging content. 

6. Add A Compelling CTA

A call to action on your post should be short and to the point. The point of a CTA is to direct your audience to their next step.

7. Use Images And Videos

Using images, videos, infographics, or any other imagery is a great way to increase engagement and interest in the content you are producing. 

8. Post At The Right Time

Posting your content at the right time is important to gain your audience’s attention. This typically takes trial and error, but tools are available to help you determine successful timing. 

9. Tailor Posts To The Platform

Each platform serves a different purpose. Learning the strengths of each platform and posting content accordingly will help you grow your audience and engagement.

10. Create Your Social Media Strategy

Many different steps go into creating a strong social media strategy. Some steps to begin with include making a content planner to schedule posts daily, weekly, or even quarterly. 

Read more about Posting on Social Media at searchenginejournal.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.