1. Add Value to the Person

Adding value to the person is the best way to reinforce relationship marketing. Helping the consumer with whatever they need is a great way to add value. Connect them with helpful resources or contacts that could help them with their needs.

2. Create a Customer Club

Creating a customer club is a great way to maintain a close relationship with your customers. These clubs can be a place where you host private events or offer special discounts. Because you are gathering a group of your consumers together, you will be able to learn more about them and see how they interact with your product or services.

3. Start Solving Problems Right Away

The best way to transition consumers to being huge fans of your business is to be intentional about solving their problems quickly and contributing value to every interaction with them.

4. Share Your Strong, Passionate Point of View

It is important for your business to not only have a strong perspective and point of view on something industry related but also to share passionately with your audience. You want to share what your business believes and stands upon to convey passion and that your business is genuine.

5. Gamify Loyalty Programs

Gamifying your loyalty program is a great way to keep customers engaged with your business. Offering special discounts or exclusive information will help keep your customers loyal to your business.

6. Focus on Compassion and Human Connection

Your primary strategy should always be to increase human connection and build compassion. Going out of your way to connect with your consumers will help build loyalty and leave your customer with a positive experience.

7. Connect Seemingly Different Sectors for Mutual Benefit

Partnering with other businesses or nonprofits is a very successful form of relationship marketing. By joining forces with another business, both parties can benefit from each other’s resources and create a larger impact.

8. Stand for a Higher Purpose Than Profit

Being vocal about a higher purpose for your business other than just profit is inspiring for consumers. Many times, when a consumer sees that a company is passionate about something other than just gaining profit, it will earn the business more authority and respect within the industry.

9. Be There in a Moment of Need

The best way to gain customer loyalty in relationship marketing is to ensure you are there to help your customer in a time of need. Offering discounts when the public needs it is one example of this.

10. Use HCD to Design a Better Experience

Human-centered design, or HCD, places the users in the middle while offering solutions all around them. The better the experience the consumer has with the product, the greater chance they will love using it and share it with others.

Read more about Relationship Marketing at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.