The top priority objective in personalized marketing is to create and push out content and experiences that increase engagement. However, it is important to remember that the aim is not necessarily to reach the largest number of people but to encourage engagement within your target audience.
Integrating technology into your tech stack is a great strategy to take to have the ability to engage with your potential customers once they show interest in your content. It is crucial to time your marketing campaign to meet your audience exactly where they are to improve your reach.
It is impossible to relate to your audience if you have not taken the time to understand who they are. You also want to ensure that your content is personalized, authentic, and relevant to your audience.
Once you have identified who your buying group is, your marketers will be able to leverage AI and gain a stronger understanding of your audience’s preferences and priorities. Next, they will be able to create and deliver relevant and value-driven content in your campaign, bringing in more revenue.
Using your customer’s first name as much as possible is essential. Direct mail is an excellent tool for having the best conversation with your recipient. Humans like to see their names in print, leading them in and drawing their attention.
You want to be sure to create buyer personas based on transactional data and purchasing behaviors rather than implementing demographic data.
Tailor your messaging to be as relevant and relatable to the situation your audience will be in when they use your product. For example, explain to your audience how your business will make their situation more manageable.
Creating a connection between your target audience and your company’s marketing department can be challenging. However, this connection becomes more natural once you can integrate your company’s purpose into its marketing efforts.
Before jumping into creating content, it is important to prepare by asking questions and using intent data to identify whatever your audience is searching for.
The best way to know how to personalize your campaign is to talk with your audience. Connect with your audience by asking questions and bouncing ideas off of them to gain a better understanding of how to better your campaign.
Understanding your audience is the first and most important element of personalized marketing. Rely on your audience to inspire your content and be creative. Anticipating their needs and questions will help you stay ahead of the game.
Read more about Personalized Marketing at forbes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.