14 Ways Marketers Optimize a Brand for the Digital Space

  1. Do an SEO Audit and a Media Audit
    • Utilizing keywords and search terms to optimize SEO and pairing those efforts with paid campaigns will help improve both the brand and sales.
  2. Produce Content That Resonates
    • Creating content that resonates with your audience is the key to engaging customers and potential customers alike. Resonating with your audience requires understanding their needs, wants, questions, and concerns. 
  3. Replicate Others’ Success
    • The first step marketers should take is to evaluate the top digital brands in their industry. By doing this, they will learn the essential traits and elements needed.
  4. Differentiate Your Brand From Competitors
    • Effective differentiation is the key to a strong brand presence. A brand can rise above its competitors by positioning itself uniquely.
  5.  Use Artificial Intelligence to Respond in a Timely Manner
    • Customers expect an attentive and quick engagement. AI assistants are a great tool to offer organic, two-way communication via various digital channels.
  6. Get Objective Validation and Break the Rules
    • An effective strategy to break through the noise is to work closely with industry analysts and pay attention to third-party validation from customers. 
  7. Always Be Testing to Maximize Digital Spend
    • Successful digital campaigns require continuous tweaking and adjusting. The secret to optimization is testing to maximize your digital spend.
  8. Express Consistent Brand Imaging
    • Consistency is a must. Being mindful of logo usage, imagery, and copy tone across all platforms is key to establishing a strong brand presence that your customers will recognize.
  9. Capture Your Audience’s Attention
    • A marketer’s goal is to drive as much attention as possible to its brand. One of the best ways to do this is by creating appealing content, building relations, and educating customers. 
  10. Know Your Management Ratings Across Platforms
    • Concentrate on the elements of your brand that need attention and understand what your brand’s reputation management ratings are.
  11. Build the Right Team
    • A team that expands research and promotes its brand across all digital platforms will be effective in having a greater reach than any paid advertising would.
  12. Research the Consumer Path
    • Once you understand where your customers are coming from and which platform they prefer, you can explore how to make the preferred avenues more effective.
  13. Stand Out From the Crowd
    • Do not be afraid to be bold in colors and be creative in the ways you discuss your value proposition.
  14. Look at Your Omnichannel Strategy
    • Understanding the experience your customers have with your brand is the best way to optimize your online presence.

Learn more about Optimizing a Brand at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.