Prepare a Plan

Having a well-developed website is key to the success of many businesses. Many times, a website is the first time a potential customer has contact with your business.The first step is to recognize and acknowledge the areas where your website needs improvement. When piecing your website plan together, you must consider your budget, timeline, resources, and priorities first.

Remove Distractions

Your website must look professional and focus on your business’s value. Every element included on your site will affect how your customer perceives your business. Some of these elements include:

  • Colors
  • Images
  • Information organization

Keep your content fresh and relevant to engage your customers with your website. Some elements that will negatively affect your website include:

  • Outdated graphics
  • Old fonts
  • Too many popups
  • Slow loading times

Call to Action

Once your visitors arrive at your website, you need to help guide them through the site. Creating specific and clear calls to action is important because the end goal should be a place where you have to lead your website visitors to make a purchase. One call to action strategy is to direct the visitors to a page where they can learn more about your business or get in touch with you. Be sure that all the places you want your visitors to visit on your site are clearly marked and easily accessible.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.