Creating high-quality content at a lesser frequency is more valuable than producing tons of low-quality content. Content that is high quality means that it is relevant, engaging, and packed with information. It is crucial to understand your audience and what they want to see when you are beginning to create content. By tailoring your content specifically for your audience, you can look at the analytics from it and adjust accordingly.
Your business must be active on as many platforms as possible. The more reach your business has, the more opportunities you will have to connect with your customers. Provide as many options as possible for your audience to connect with you. For example, providing a live chat option is a great way to ensure you are answering all your audience’s questions.
Retargeting ads are a great tool to utilize to keep your business in front of your audience. These types of ads are the advertisements that go out to be seen by consumers that have already interacted with your business. Consider including a ‘click-to-call’ button so the viewer can easily contact your business.
Optimizing your website for search engines is essential for increasing the visibility of your business. Target in on keywords that your consumers may be searching for when surfing the web. Ensure your business’s phone number and information are readily available or easy to find because that is key to ranking high in search.
Read more about How to Get More Inbound Calls at forbes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.