1. Consider Your Target Audience

Considering your target audience means you are intentional about their wants and needs when creating your website. It is important to understand the types of information that are important to them and make easy and efficient ways for them to access that information.

2. Make Your Website Easy to Use: Add Navigation Features

Building clear and concise labeling systems in your website to improve navigation for your visitors is important. Dropdown menus are another simple way to make your website easy to navigate.

3. Add Features to Communicate: Include Your Contact Information

Including contact information on your website is crucial for your customers to get in touch with you or your business. If your goal is to have visitors enter into business with you, make sure they can get in touch with you.

4. Web Design Tips: Have a Social Media Sharing Option

Adding social media sharing options when developing your website is a great way to make it easier for your customers to share your content with their friends. In addition, allowing your content to be shared on social media helps increase your brand’s exposure and reach.

Read more about Web Design Tips at hawaiiarmyweekly.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.