1. Colors Influence Purchase
Colors have a strong influence on consumers. They can lead someone to feel a specific emotion and impact the human mind. According to studies, red, yellow, pink, and green are the four top colors that stand out to consumers.
This is important for designers to know because they can use this research to create eye-catching packaging. Although color is proven to be important, it should not be the only thing designers base their creations on. Factors such as uniqueness and functionality must also be considered. The colors reflected on your packaging must also make sense with your overall branding.
2. Think Green
More consumers are becoming more aware of their impact on the environment, and this is starting to create a shift in their purchasing habits. Your business will have greater success if it is intentional about the impact the packaging materials will have on the environment. Combining environmentally-friendly packaging with a strong packaging design will help increase your sales and show that your brand is conscious of its environmental footprint.
3. Packaging Shape
The shape of your packaging must be functional. Many companies make the mistake of making their packaging not user friendly because they were trying to create a unique design. Traditional packaging shapes do not necessarily deter consumers from purchasing your product.
4. Engaging Typography
It is important to choose the right font for your packaging. You want the font to reflect the tone of your brand while still being legible and functional. There are thousands of different fonts to choose from, so creativity is important. Fonts are similar to color in that they can convey a certain message or feeling to consumers.