B2B Marketing Campaigns

One of the biggest challenges marketers face when launching a B2B marketing campaign is reaching the right audience through effective channels. Campaigns that are not planned well will lead to frustration, lack of trust, and failure to meet the goals in place. Content marketing is an excellent strategy for businesses to take advantage of in the B2B space. However, taking that content and branding it is a crucial step to take in order for your content to be uniform and recognizable.

Types of Branded Content

  1. Industry Insights
    • Providing content that includes insights and other industry-related commentary is a great way to establish trust and credibility with your audience. The best way to go about this is to take a big-picture approach to the topic you are discussing.
  2. Education
    • For educational content, you want to inform your audience about specific topics that your organization has mastered. This type of content’s general idea is to offer tips and tricks that your audience may not have considered.
  3. Brand Image
    • The industry insights serve as leadership pieces created by your company, whereas branded articles should have educational value. You want these articles to influence the way your audience sees your company. Highlighting your business goals, values, or milestones are all great topics to cover.
  4. Solutions/Products
    • This type of content is similar to education in that they are advertorial. You want to highlight the benefits of your product or service. This type of content aims to encourage readers who are midway through the sales funnel to take the next step and make a buying decision.

Read more about Branded Content at bizjournals.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.