Mistake 1: Neglecting to Create a Content Migration Plan
It is crucial to stay on top of links on your website when swapping content in and out. Creating a complete content migration plan will help you stay organized and aware of what information is needed and what is not. The biggest reason people see a dramatic drop in traffic to their website is that the website’s core content has changed, and Google no longer knows how to rank the site.
The first step in creating a content migration plan is to put together a spreadsheet of all the current web pages on your site and look through analytics to see the pages that are performing the best. Once you know which pages are necessary to keep, work with a web designer to ensure that the successful content is transferred to the new design.
Mistake 2: Not Prioritizing Website Maintenance
Consistent maintenance is essential to the success of your website. Your website should be constantly updated and adjusted based on what is going on in your business. One way to help keep your website evolving is to begin a blog.
Routine maintenance helps you see issues with your website before they become a bigger problem. For example, one big problem with websites that can easily be detected with routine maintenance is realizing that your loading speed on the site is too slow. Slow websites tend to make a poor first impression on users.
Mistake 3: Using Facebook in Place of a Website
Opening up a Facebook page instead of building a website may seem like a cost-effective alternative, but in the long run, you will lose money. Facebook pages use SEO within Facebook but do not help your business outside the platform. You may get some traffic to your page, but you must work much harder.
Mistake 4: Not Checking Your Site on a Variety of Devices
Consumers like to take an omnichannel approach to their shopping and internet surfing. The younger the demographic, the higher the chance of them using multiple devices before buying. These consumers will use their mobile devices, tablets, and desktops. Therefore, it is crucial to know how your website looks on all browsers.