Not Engaging With Your Audience

To develop your brand, you must engage with your audience as much as possible. The better the consumer gets to know you and your brand, the more likely they will purchase your product. It can be easy to ignore the negative reviews or feedback about your brand, but by listening to those comments, you will understand where the pain points are within your brand and what the user is hoping to see.

Confusing Branding and Marketing

It is crucial to understand that branding and marketing are not the same thing. Businesses utilize marketing to promote their unique offerings to the audience, and branding is who you are as a company and what makes you different from your competitors.

Trying to do Everything Yourself

If you try to handle every aspect of your branding on your own, it could use more time and money than it would if you were to outsource to branding experts. It is crucial for your branding to come across as professional and put together.

Online Inconsistency

Consistency is one of the most important pieces when it comes to branding. Your branding must be consistent across all marketing materials, social media, blog posts, or anything else regarding your brand. It is shown that consistency is what helps clients trust your brand.

Focusing Too Much on Trends

If your strategy is to cling to trends and jump from one to another, your target audience will never be reached because they want to see authentic content that is directly related to your brand. Not only does jumping from one trend to another lose your audience, but it also can be draining and exhausting to keep up with.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.