Add Your Heading Text HereSocial Media as a Customer Service Tool

Businesses should be using social media as a customer service tool. Direct messages are a great and effective way to communicate with your customers. Consumers today expect more from brands, including the expectation of brands to communicate and be responsive over direct messaging.

More Focus on SEO

In order for your website to be discoverable on all search engines, especially Google, businesses must be intentional with their SEO efforts. Algorithms consistently change, so your business must have a strong SEO strategy.

Mobile Optimization is Essential

It is no secret that an increasing number of consumers are spending more time on their phones. As a result, mobile web traffic takes up over half the amount of total annual online traffic. This being said, it is more important than ever for businesses to pay close attention to making their website mobile-friendly.

Video Marketing

It is crucial for every business to implement video content into their marketing strategy. Of course, video marketing has always been important, but now short-form videos have become the focus. Studies show that 90% of businesses that use short-form videos will see an increase in their investment in 2023.

Influencer Marketing Will Evolve

Influencer marketing will continue to be popular in 2023. Collaborating with influencers is a great way for businesses to reach new audiences. Although it is important to consider influencers who have large followings, there is merit in finding smaller influencers who have loyal followers to promote your product.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.