1. Eco-Conscious

Environmentally friendly products are becoming more and more important to consumers. Unfortunately, many businesses fail to recognize that environmental friendliness also includes the packaging the products come in. Studies show that consumers tend to favor companies involved with sustainable initiatives.

2. Shipping-Ready

It is essential for packaging today to be strong enough to withstand being handled upwards of three times before reaching the shelf.

3. Screen-Worthy

Although physical packaging is extremely important, the ability to translate the design seamlessly into a digital format is also crucial. The design and graphics must be able to perform on a shelf, tablet screen, mobile device, or desktop computer.

4. Personalized

Personalization is a growing trend across the marketing world, including packaging. Creating customized packaging is a great way to connect with your customers on a more personal level. These days, consumers are expecting more from businesses and expect them to tailor the products based on their preferences.

5. User-Friendly

Consumers want the packaging of their products to be efficient and save them time and effort. Efficient attributes for packaging may look different based on the product category. For example, packaging for sauces and dressings will need different elements than packaging for spices and seasonings.

Read more about Packaging Trends at wholefoodsmagazine.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.