Your Branding is Inconsistent

Consistency is one of the most important elements of branding. Consistency helps increase your consumer’s trust in your brand and clears up any misconceptions. Your logos, colors, and font choice are examples of branding elements that must be consistent across all channels.

Your Branding No Longer Reflects Your Business

As your business grows and evolves, you will inevitably have to adjust your branding to cater to your new needs and consumers. Be aware if your branding is beginning to not align with your business. If your business has grown into a place where you have made significant pages sure to adjust your branding to reflect these changes.

Your Branding is Ineffective

The purpose of branding is for your business to communicate with your consumers by creating a strong impression. If your branding goal is to help increase your sales, and you are beginning to see a plateau, it may be time to reevaluate your branding.

Your Branding is Outdated

Trends come and go, but you must design your brand in a way that does not get outdated. It is important to be able to evaluate your branding and make any necessary changes if you want to stay competitive.

Your Competitors Have Updated Their Branding

It is important to have a pulse on what your competitors are doing with their branding to be sure you do not fall behind. For example, if your main competitor updated their branding and began to outperform you, take a look at the areas where your branding may be underperforming and consider refreshing your brand.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.