Define Your Target Audience
It is important to truly understand who your target audience is so you can create a branding strategy uniquely for them. Understanding what they like and don’t like, their goals, and values are essential so you can create content that resonates with them.
Identify Your Unique Value Proposition
Differentiating yourself from your competition and identifying your unique value proposition is key to standing out. Whatever your UVC, it is important that it is different enough from your competitors so consumers will be inclined to purchase from your brand.
Develop a Consistent Visual Identity
All of your branding elements must be consistent. Consistency helps your brand come across as professional and aids in building brand recognition. For example, choosing the correct color and font that reflects your brand’s personality is important and should be consistent across all your branding and marketing materials.
Create a Personal Website
Your website should serve as a resource for your customers and potential customers to learn more about you and what your brand stands for. Be sure to present your portfolio and background story so your visitors can better understand what to expect from your brand. Do not over think your website, but ensure that it is well-designed and easy to navigate.
Engage With Your Audience
Building a brand takes more than just creating and pushing out content, the focus on relationships and engaging with them is what is most important. Being responsive to blog posts, commenting on your audience, and making personalized efforts to reach out are vital when creating a community.