Define Your Target Audience

It is important to truly understand who your target audience is so you can create a branding strategy uniquely for them. Understanding what they like and don’t like, their goals, and values are essential so you can create content that resonates with them.

Identify Your Unique Value Proposition

Differentiating yourself from your competition and identifying your unique value proposition is key to standing out. Whatever your UVC, it is important that it is different enough from your competitors so consumers will be inclined to purchase from your brand.

Develop a Consistent Visual Identity

All of your branding elements must be consistent. Consistency helps your brand come across as professional and aids in building brand recognition. For example, choosing the correct color and font that reflects your brand’s personality is important and should be consistent across all your branding and marketing materials.

Create a Personal Website

Your website should serve as a resource for your customers and potential customers to learn more about you and what your brand stands for. Be sure to present your portfolio and background story so your visitors can better understand what to expect from your brand. Do not over think your website, but ensure that it is well-designed and easy to navigate.

Engage With Your Audience

Building a brand takes more than just creating and pushing out content, the focus on relationships and engaging with them is what is most important. Being responsive to blog posts, commenting on your audience, and making personalized efforts to reach out are vital when creating a community.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.