1. Use Social Media to Your Advantage

Social media advertising is a great tool that allows businesses to reach a much wider audience. Through social media advertising, companies can target:

  • Specific demographics
  • Interests
  • Personalities

When used successfully, social media advertising will open up businesses to new customers and opportunities for growth.

2. Establish a Goal For Your Marketing Campaign

Some questions to consider before building a marketing campaign include:

  • Do you want to increase your brand awareness?
  • Is your goal to drive more traffic to your website?
  • Do you want to make more sales?

3. Create Quality Content That is Relevant to Your Target Audience

A key element in a successful marketing campaign is creating content that is relevant to your target audience. When businesses are intentional about creating content that relates to their target audience’s interests, they have a better chance that the consumer will engage with the brand and make a purchase.

4. Know Your Audience

There are a few questions businesses need to ask about their target audience to gain a complete understanding of their target audience:

  • What do they need?
  • Who are they?
  • What do they like?

5. Measure the Success of Your Campaign and Make Changes as Needed

After launching a marketing campaign, it is essential to track its analytics and make changes as needed. Some important metrics to track include:

  • Social media engagement 
  • Website traffic
  • Sales numbers

Read more about Marketing Campaigns at ceoworld.biz

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.