1. Add an Updated Section
The simplest way to update older content is to add a quick update. For example, if there is a well-performing blog post on your website and all the information in the copy remains applicable, add a disclaimer or note at the bottom or top of the page. This disclaimer expresses that the content has been reviewed and adjusted as necessary to reflect current trends.
2. Add New Info
There are times when content becomes less relevant than it was when it was initially published. When this happens, it is important to look for ways to update the content overall without rewriting anything. This could look like simply refreshing a blog post or adding feedback received from a comment.
3. Make an Evergreen Overhaul
There is content that is relevant within a specific period, and then there is evergreen content. Evergreen content is content that will always be relevant within a reasonable time frame. One way to transition content to evergreen is by identifying pieces of information that have remained valuable and rewording the context around it to make it non-time-sensitive.
4. Create Case Studies
Occasionally, content will only have short-term value with no opes for long-term success. In these cases, creating a case study out of the information is a great way to keep the content fresh and relevant.
5. Translate Content Into a New Media
Sometimes, the best way to use old content is to repurpose it into an entirely new form of media. An example of this is to take an old YouTube video, glean the statistics and key points from it, and turn that information into a social media post. More examples include repurposing information from a blog into a podcast or explanations in a video to an infographic.