The simplest way to update older content is to add a quick update. For example, if there is a well-performing blog post on your website and all the information in the copy remains applicable, add a disclaimer or note at the bottom or top of the page. This disclaimer expresses that the content has been reviewed and adjusted as necessary to reflect current trends.
There are times when content becomes less relevant than it was when it was initially published. When this happens, it is important to look for ways to update the content overall without rewriting anything. This could look like simply refreshing a blog post or adding feedback received from a comment.
There is content that is relevant within a specific period, and then there is evergreen content. Evergreen content is content that will always be relevant within a reasonable time frame. One way to transition content to evergreen is by identifying pieces of information that have remained valuable and rewording the context around it to make it non-time-sensitive.
Occasionally, content will only have short-term value with no opes for long-term success. In these cases, creating a case study out of the information is a great way to keep the content fresh and relevant.
Sometimes, the best way to use old content is to repurpose it into an entirely new form of media. An example of this is to take an old YouTube video, glean the statistics and key points from it, and turn that information into a social media post. More examples include repurposing information from a blog into a podcast or explanations in a video to an infographic.
Read more about Repurposing Outdated Content at cmswire.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.