1. You Don’t Know Your Audience

Understanding generally who purchases your product or service is one thing, but it is crucial to know all the specifics about the customers. One strategy to learn more about your customers is to send out a survey. Some of the specifics that are important to know about your customers include:

  • Location
  • Ethnic background
  • Age
  • Cultural background
  • Education 

2. You’re Not on Social Media

Creating and maintaining a social media presence on various platforms is essential to connecting with your customers. Each social media platform attracts a different demographic, so be aware of which one your customers spend the most time on. In addition, social media helps build brand awareness and serves as a place to engage with current and potential customers.

3. You’re Not Using SEO Correctly

For SEO to be effective, it must be used correctly. One way to implement a strong SEO strategy is to create an engaging blog and use keyword-optimized content that flows naturally. It is important to maintain a balance between SEO-optimized keywords and user-friendly content.

4. Your Content Isn’t the Best

Having a solid SEO strategy is excellent and important, but if you are not creating content that is focused on your desired audience, you will be hurting your digital marketing strategy. Although your content may be picked up and ranked in search engines, real people will also be reading your content, and if it is not appealing to them, they will leave your website. 

5. You’re Not Reviewing Your Website Analytics

To learn the most from your digital marketing campaign, it is essential to review website analytics. These analytics will show you the areas in which your campaign is successful or could be improved.

6. You Haven’t Contacted a Marketing Agency

It is very important to recognize that marketing is not for everyone and to understand where you may need help with your business. Bringing in marketing professionals to help with your digital marketing strategy is a great tool to ensure your marketing reaches its full potential. 

Read more about Why Your Digital Marketing Strategy Isn’t Working at hrnews.co.uk

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.