You want your branding to look different from your competitors. Seeing your business and sales numbers grow without differentiating your brand can be challenging. A rebrand is a strong strategy to set your brand apart and redefine what differentiates your company from others.
Desiring to reach a new demographic is an excellent reason to rebrand. Refreshing your messaging and visual representation to align with your new audience is crucial, especially if they are already showing signs of interest in your brand.
It can be challenging for brands to remain focused on their messaging, especially if there are external factors such as stakeholders with contradicting interests. You want your brand and messaging to be simple because the more complex it gets, the harder it is for your audience to understand. Complex branding can deter your audience from your company.
Changing branding often can be emotional because of how much effort and work went into creating it in the first place. If you have yet to gain traction from your branding, likely, it is not connecting with the right audience.
Branding is something that can grow outdated if not modified accordingly. Of course, you want to keep your brand the same based on fleeting trends, but it is important that your company still looks relevant and innovative.
Sometimes companies grow out of the brand they created. It is normal for companies to have to rebrand as they grow and mature.
Read more about New Branding at streetwisejournal.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.