Here are seven of the biggest causes of stress digital marketers face, along with some tips and tricks on how to deal with them.
Measuring Metrics
The Stress
- Measuring metrics in itself is not the stressful part. Instead, the stress of metrics comes in two forms.
- The results
- Campaigns with no metrics.
The Plan
- Set yourself up for success right away. In the beginning stages of strategy development, define what is most important to this campaign.
Low to No Budgets
The Stress
- Typically, projects with low budgets are the kind that comes with extra high expectations.
The Plan
- Being transparent with a client or boss about realistic expectations from the beginning is a great first step to take to make sure everyone is on the same page.
Google Updates
The Stress
- Google constantly updates, and preparation for these updates and algorithm changes can be challenging and potentially harmful to clients’ websites.
The Plan
- Stay on top of everything that is happening within the industry. Things like cyber bugs, spam, and user behavior are some of the things that Google looks out for.
Wearing Too Many Hats
The Stress
- Marketers tend to wear more than just one hat for their business. Balancing SEO, UX design, social media, and content marketing can be a lot for just one person.
The Plan
- Focusing on an area of expertise and prioritizing instead of spreading oneself too thin is one way digital marketers can stay on top of this type of stress.
Lack of Strategy Development
The Stress
- Digital marketers constantly face the stress of hurrying through a project and producing outstanding results.
The Plan
- Define the audience
- Define the goal
- Define the budget
- Define the strategy
- Implement the strategy
- Define the results
- Repeat
Not Generating Conversions
The Stress
- Views and clicks on campaigns are great, but when no one is converting on the website, it is easy for a digital marketer to stress out.
The Plan
- Some factors that play into visitors not converting include:
- Page Speed
- Overwhelming Design
- Content
Grammar Errors
The Stress
- Time crunches and long to-do lists often explain why digital marketers may make grammatical errors in content.
The Plan
- Slow down! Taking an extra minute or two to read over the copy before publishing it takes less time than editing content that has already been pushed out.
Read more about Digital Marketing Stressors at searchenginejournal.com
