Here are seven of the biggest causes of stress digital marketers face, along with some tips and tricks on how to deal with them.
- Measuring metrics in itself is not the stressful part. Instead, the stress of metrics comes in two forms.
- The results
- Campaigns with no metrics.
- Set yourself up for success right away. In the beginning stages of strategy development, define what is most important to this campaign.
Low to No Budgets
- Typically, projects with low budgets are the kind that comes with extra high expectations.
- Being transparent with a client or boss about realistic expectations from the beginning is a great first step to take to make sure everyone is on the same page.
- Google constantly updates, and preparation for these updates and algorithm changes can be challenging and potentially harmful to clients’ websites.
- Stay on top of everything that is happening within the industry. Things like cyber bugs, spam, and user behavior are some of the things that Google looks out for.
Wearing Too Many Hats
- Marketers tend to wear more than just one hat for their business. Balancing SEO, UX design, social media, and content marketing can be a lot for just one person.
- Focusing on an area of expertise and prioritizing instead of spreading oneself too thin is one way digital marketers can stay on top of this type of stress.
Lack of Strategy Development
- Digital marketers constantly face the stress of hurrying through a project and producing outstanding results.
- Define the audience
- Define the goal
- Define the budget
- Define the strategy
- Implement the strategy
- Define the results
Not Generating Conversions
- Views and clicks on campaigns are great, but when no one is converting on the website, it is easy for a digital marketer to stress out.
- Some factors that play into visitors not converting include:
- Page Speed
- Overwhelming Design
- Time crunches and long to-do lists often explain why digital marketers may make grammatical errors in content.
- Slow down! Taking an extra minute or two to read over the copy before publishing it takes less time than editing content that has already been pushed out.