1. Posting From The Wrong Perspective
It may seem harmless to post on a business social media account with an individual’s point of view, but straying away from your brand’s voice creates a disconnect with your audience. If someone interjects their personal feeling or bias on a business account, a viewer may begin to feel alienated from your brand. Creating and maintaining a consistent brand voice is essential.
2. Seizing On The Wrong Trends
Many social media trends are fleeting and offer a quick boost in visibility. If brands take up the wrong trends, it is inevitable that irrelevant content or hashtags will be posted and will discredit your business leaving your viewers disappointed. Before jumping on a social media trend, it is essential to understand what the trend is all about.
3. Jumping Into The Wrong Conversations
Entering conversations about topics or discussions that do not align with your brand’s message or mission can cause significant issues. These issues include making your brand a laughingstock to viewers or even hindering your brand identity and customer relationships.
4. Using The News To Promote Your Brand
Newsjacking occurs when a business inappropriately uses current world events to interject its business. Often, this strategy comes across as ingenuine and will hurt your brand image.
5. Avoiding News and Events Altogether
Ignoring current events can be just as harmful to your business as inappropriate news-related promotions. Not addressing current world events makes your brand come across as tone-deaf and will backfire on your business.
6. Taking on Negative Comments
Engaging with negative comments on social media may seem tempting, but it can get out of hand quickly and backfire. Typically, responding to negative comments only makes matters worse.
7. Robot Posting
Engaging with customers one-on-one is essential to create the connections they come to social media to find. Conversely, creating general content and posting robotically will turn your audience away from your brand.