Go Where Your Customers Are
Instead of maintaining a solid presence on all social media platforms, it is more beneficial to focus on the platforms your customers are on.
Develop Your Content Pillars
Before posting on a social platform, small businesses need to create a social media content strategy. To develop your content pillars, ask these two questions:
- Who am I looking to help?
- How can I help them?
Next, organize your content into these four categories:
- Sales Content
Start With Organic Marketing
Small businesses should start on social media with organic marketing. It is tempting to invest in paid advertising, but it is more effective to do so once you have seen success and established your business with people who love your product.
Expand Your Toolkit
Creating new content can be challenging, especially for small business owners who say they do not have the time or skills to bring their ideas to life. However, spending time learning a new tool or resource to help create content is effective and efficient.
Think Visually First
Social media today is visually driven. Because of this, small business owners should do their best to create high-quality, creative content.
Determining what you can post consistently and sticking to that is the key. Whether one post per day or three times a week, stick to what works.
Repurpose Content That Works
Creativity on social media does not necessarily mean you always have to try or do something new. Take into account what type of content worked for you, and think about ways to repurpose it.