1. Organic Channels Trump Paid

Content marketing remains essential for B2B marketing heading into the second half of 2022. Some types of organic content and content channels include:

  • Social media platforms
  • Independent brand websites
  • Blog posts
  • Videos
  • Social media posts
  • Live streams

2. Data-led Marketing Leads The Way

Data marketing helps businesses become more intentional in their marketing efforts, bringing about better results. In addition, experimenting with marketing strategies is possible because of the access to data used to assess the campaigns. 

3. Personalization is Key

Many cold emails sent out by B2B businesses never see a response. Therefore, customizing these outreach efforts to make them more personally tailored to the recipient is essential. Personalization will lead to more natural conversation.

4. AI Becomes More Important in Marketing

Some common forms of AI in the in the B2B world consist of:

  • Lead generation
  • SEO
  • Website performance
  • Outreach

5. Video Marketing Continues to Grow

Video continues to be a key component in content marketing strategies. They are a great way to attract new customers and build brand recognition. 

6. Account-based Marketing Presents Opportunities

Account-based marketing (ABM) focuses on creating strategies intended to reach individual prospects rather than targeting a large group. ABM is related closely to social selling, customized outreach, and other techniques.

7. Social Selling Is In

Social selling is increasing in popularity due to a shift in buying behaviors. This type of selling is cost-effective and a great way to directly connect with prospective buyers.

8. Customer Storytelling Becomes Key

Due to a large amount of B2B sellers in the market, it can be difficult for buyers to determine which company will serve as the best supplier for their needs. Utilizing customer testimonials, reviews, and case studies is a great way to create trust with potential customers.

Read more about B2B Business Trends at alibaba.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.