1. You’re Trying to Close the Deal too Fast

Strong marketing strategies recognize that it is essential to think long-term. Rushing to close a deal may come off to customers as disingenuous. Some of the most impactful marketing campaigns are those that educate or inspire.

2. You Aren’t Getting a Lot of Engagement From Followers

If a marketing campaign posts something to social media and there is little engagement from followers, chances are it is not resonating with them. Testing out content via Instagram Stories is a great way to gauge engagement without posting something permanently to a feed. 

3. You’re Relying too Heavily on Influencers

Finding the balance between influencer marketing and telling authentic marketing stories is important. 

4. You’re Focusing More on the Product Than the Customer

Authentic marketing focuses on how the product or service benefits the customer. Therefore, it is important to go beyond simply stating the features of your product as a marketing campaign should focus on the customer, not the business. 

5. You’re Trying to Mimic Your Competitor

The best thing a company can do is to focus on the story of what makes its brand stand out from the competition. Mimicking what competitors are doing comes across as inauthentic.  

6. You’re Getting Bad Reviews

Being proactive about investing in managing a company’s reputation is a great way to prevent bad reviews. Managing a reputation may look like overseeing a brand’s online reputation on social media, search, and review platforms. 

7. You’re Trying to Appeal to Everyone

Businesses need to identify the specific target audience they are trying to appeal to in their marketing efforts. If attempting to appeal to everyone, the result typically is that no one resonates with the message.

8. Your Offerings Are Unclear

Transparency in marketing about what a company offers to its clients is essential. If offerings are unclear, potential customers will not have full faith in the brand.

Read more about Authentic Marketing at rollingstone.com

Book a Consultation
Tell us about yourself
Send Us A Message
Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.