One of the biggest benefits of implementing influencer marketing in your B2B strategy is that you will reach an already filtered and engaged audience. Influencers are successful because their following trusts them and is already heavily engaged. Another reason why influencers are a great move for B2B marketing is because they help build trust and credibility.
Some examples of where to include influencer marketing in a B2B marketing strategy include:
Read more about B2B Influencer Marketing at forbes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.