Many times, clients have been with your B2B business for years. It may feel like you are well acquainted with them, but do they actually know your business’s complete story? Creating content about your business’s origins and the progress you have made is a great way to push out information different from the expected product information or benefits.
Do not be afraid to look at the content being produced from other industries. Sometimes inspiration comes from channels you would not necessarily think about. For example, the automotive and technology industries tend to lead the way for trends and new formats for content.
Social media tends not always to be used to its full potential in the B2B landscape. However, many big decision-makers or large corporations are on social media, so your company needs to stay active to stay in front of them. It can be difficult to stay on top of all the current trends, but it is important to use them to inspire your brand and content creation.
It is crucial to stay up to speed with the latest innovations that will help take your content to the next level. Testing out new software or programs used to create content is a great way to ensure that your content remains relevant and fresh.
Read more about B2B Marketing at forbes.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.