1. Establish Smart Goals

To be successful in your B2B social media campaign, it is crucial that you set goals and objectives before getting started. First, clearly define measurable goals for your campaign. Some examples of these goals include specific KPIs, follower count, and link clicks. Once you determine your goals, you can create a strategy for how to proceed.

2. Analyze Your Competitors

Consider looking at what your competitors are doing on social media before you begin your campaign. One of the advantages of social media is that you can peek into your competitors’ marketing strategies. By analyzing the strategy your competitors are using online, you can tailor your campaign based on what you see is working and what is not working for them.

3. Post Original Content

Creating and posting original content is key to success on social media in the B2B space. Differentiating yourself from your competitors by posting content that is unique to your business and your audience is crucial. Creating original content is time-consuming but essential. Determine a realistic posting frequency and do your best to stick to it.

4. Highlight Your Employees

B2B businesses need to highlight their employees so their audience can have a point of reference for who they are working. Often, the employees you highlight on your page will serve as a representative for the company and helps strengthen your overall brand.

5. Create a Unique Brand Voice

Establishing a unique brand voice is essential for businesses to stand out. Posting blogs and social media content are great examples of where you can form your brand voice. You must be consistent with your tone throughout all of your materials, as it will serve as a key differentiating factor for your brand.

6. Offer Support

Consider using your social media platform as a means for your audience to contact your business. Not only will questions be answered, but you will be able to build a relationship with your audience and show your future customers that you are responsive and take time to solve any issues they may be facing.

7. Experiment with Posting Times and Content

Being consistent about the types of content and the times you post is important in order to analyze your metrics effectively. If you start to see that your content could be performing better than you would hope or not meeting your goals, consider switching up the times you post and see if it begins to perform better.

Read more about B2B Social Media at martechseries.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.