Uplift Their Community

Brands need to show up for the communities they are promoting to support. For example, many members of the LGBTQ+ community feel disdain towards brands and companies that show up during PRIDE month but do not take any further steps to show their support to the community outside of the month. Brands need to acknowledge that communities have needs throughout the year, not just on the day or month dedicated to them.

Representative Teams

Consumers want to see representation stretch beyond just marketing but want to see inclusivity on the internal teams of the brands. Therefore, it is important for consumers to see themselves, or the people they strive to be, included in the marketing team. It is easier for consumers to believe that a business cares about representation and diversity if they see it demonstrated in your team.


Consumers want to see businesses work to build a strong history of serving people who do not necessarily fit into the traditional mainstream. If businesses dedicate themselves to showing up daily for these customers, they will eventually build trust and longevity.

More Accurate Narrative

It is no secret that there are false narratives about certain marginalized communities that do not align with how they feel about themselves. People in these groups need to see businesses taking action to stop these false narratives and setting the record straight. Investing in cultural intelligence and taking steps to fight them in marketing efforts is crucial for businesses to make a more accurate narrative of these groups.

Excellent Customer Experience

Due to the fact that such a large number of businesses did not serve people from underrepresented communities, these individuals may not have many options open to them to meet their needs. As more brands are taking steps towards inclusivity, it is more crucial than ever for them to emphasize excellent customer experience because consumers will not settle for less.

Read more about Inclusive Marketing at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.