Choosing a Name

Selecting a name can be one of the more challenging tasks for companies. Choosing a strong name is key in setting your company apart from competitors. It is important to think of names that will stick in the minds and be memorable to your customers.


Logos must accurately represent who your business is and reflect what you want your consumers to identify your services to. Logos are crucial to your business’s branding because it is tied directly to your brand identity and is what your consumers will use to recognize your brand.

Color Scheme

Be sure that you understand what consumers typically associate colors with when designing your packaging design. Determine what you want your company to be associated with and choose colors that align with your mission.


Fonts play a significant role in building out the identity of your business. Similar to colors, each type of font is associated with certain things, so be sure that the one or two you select match well with your overall brand. You can also consider having a font designed uniquely for your business.

Corporate Packaging

Some promotional items that you should consider adding to your branding, that also reflects your packaging include:

  • Printed advertisements
  • Posters
  • Letterheads
  • Stationary
  • Flyers
  • Business card
  • Email templates

Testing Corporate Packaging

Testing your packaging design before putting your product on the shelves is crucial. Perform significant research before you begin the design process. Once you have ideas, be bold and show them to a focus group and listen to their feedback.

Read more about Corporate Packaging at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.