Choosing a Name
Selecting a name can be one of the more challenging tasks for companies. Choosing a strong name is key in setting your company apart from competitors. It is important to think of names that will stick in the minds and be memorable to your customers.
Logos must accurately represent who your business is and reflect what you want your consumers to identify your services to. Logos are crucial to your business’s branding because it is tied directly to your brand identity and is what your consumers will use to recognize your brand.
Be sure that you understand what consumers typically associate colors with when designing your packaging design. Determine what you want your company to be associated with and choose colors that align with your mission.
Fonts play a significant role in building out the identity of your business. Similar to colors, each type of font is associated with certain things, so be sure that the one or two you select match well with your overall brand. You can also consider having a font designed uniquely for your business.
Some promotional items that you should consider adding to your branding, that also reflects your packaging include:
- Printed advertisements
- Business card
- Email templates
Testing Corporate Packaging
Testing your packaging design before putting your product on the shelves is crucial. Perform significant research before you begin the design process. Once you have ideas, be bold and show them to a focus group and listen to their feedback.