Breaking into Costco is a major milestone for any brand. High-volume sales, national visibility, and a loyal membership base make this store a giant in the CPG realm. But getting there requires more than a great product. At FPM, we specialize in guiding brands through the design, packaging, and presentation standards needed to impress Costco buyers and stand out in the competitive market.
01. how fpm helps you get costco-ready
- Packaging Design That Meets Costco Standards – We create bold, disruptive, retail-optimized packaging that meets Costco’s size, visibility, and communication requirements.
- Club-Store Displays & Pallet Design – Costco often requires custom pallet skirts, multi-packs, and large-format displays. Our team develops on-brand solutions that pass buyer review.
- Brand Positioning that Resonates – Costco members look for trust, value, and quality. We help refine your messaging so your product instantly connects.
- Buyer-Ready Sales Assets – From sell sheets to mockups, we prepare everything you need for buyer meetings and line reviews.
- A Seamless, Guided Process – Whether you’re pitching, preparing for review, or updating packaging, FPM keeps the process smooth, strategic, and aligned with Costco expectations.
02. important things to know before launching into costco
Entering Costco is different from selling in traditional retail. Here are a few essential considerations:
- Packaging formats must fit club-store rules – Costco prioritizes large-format or multi-pack products that communicate value at a glance.
- Clear, immediate communication is key – Shoppers scan quickly—your packaging must work hard from five steps away.
- Costco buyers expect a strong brand story – Consistency across your packaging, display, and marketing materials is crucial.
- Operational accuracy matters – Specs, safety copy, nutritional panels, and pallet dimensions must be flawless.
(These are just the basics. FPM can guide you through the details and help you avoid costly mistakes. Contact us to learn more!)
03. products we’ve helped launch into costco
Featuring brands that collaborate with FPM to bring their products into Costco stores.
ready to start your costco journey?
Whether you’re preparing your first pitch or finalizing packaging before rollout, FPM is here to help you succeed. Click below to get started on your project.
until next time,
