Conversational Commerce
Engaging with customers using conversational commerce is a great way to expand your customer base. Capitalizing on messenger apps by engaging with customers in a personalized way is key.
Niche Marketing
Niche marketing targets a specific audience or area instead of marketing to the general public. Therefore, knowing exactly who you are trying to reach and understanding what interests them is essential.
Personalization
For a business to grow sustainably, customer loyalty must be a top priority. Focusing on personalization is one way a business can improve a customer’s experience with its brand.
Interactive Content
Interactive content plays a significant role in the increase of conversions and website traffic over passive content. This type of content allows the business to learn more about what interests the customer and provides a way for a visitor to remain engaged with the content. Some examples of interactive content include:
- Videos
- Infographics
- Polls
- Quizzes
Predictive Analytics, Big Data & Deep Learning
Predictive analysis helps a brand stay ahead of the curve by understanding what direction the market is heading along with customers’ future needs. Big data is structured or unstructured mammoth data that allows brands to understand their customers better. Finally, deep learning analyzes the concluded data and uses it to help the brand conclude the next steps moving forward.
Community
Community marketing is an ever-growing opportunity for businesses to gain a deeper connection with their customers. Associating with a group of influencers with similar values to the brand is a great way to build community.
Read more about Digital Marketing Trends at exchange4media.com
