Your product’s packaging should be a part of your overall brand identity. Your packaging must reflect your brand’s colors, logo, and design elements. By including these brand elements, your product will be able to be easily recognized, which ultimately helps build brand trust and loyalty.
When designing your packaging, the sky is the limit. You can choose the physical shape or size of the package holding your product. All of your design choices should align well with your brand. Consider what your target audience is drawn to on the shelves. Many consumers appreciate brands that care about the eco-friendliness of their packaging and are consciously making an effort to package their products in recyclable or reusable materials.
It is important that your packaging design reflects your brand and the product it is holding. If you are selling food or beverages, providing the necessary nutritional information for the consumer is essential. Another example of a consideration to have in mind when designing packaging is that its sole purpose is to protect whatever product is inside it. Be sure you are considering the primary purposes your packaging needs to achieve, and take the necessary precautions and steps to make it happen.
Read more about Branded Packaging at digitaljournal.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.