Everipe Packaging Spotlight

Everipe Packaging

Everipe produces a unique line of blender-ready smoothie kits – freeze-dried fruits, superfoods, and nuts packaged to make a delicious, clean-eating solution in seconds. Most people know what freeze-dried food is but many might not be familiar with the idea of the product that Everipe offers. Shelf-stable smoothie kits are a new category in grocery stores so it was imperative to use more effective communication cues and illustrative elements to quickly convey what the product is, and how to use it, while promoting appetite appeal.

Everipe Sketch

While colorful, the previous packaging, pictured below, didn’t communicate the purpose of the product. Showing the freeze-dried fruit in the window without a clear explanation, confused the consumer into thinking Everipe was a ready-to-eat snack. In addition, Everipe needed to bring the design to the next level to approach giant chains such as Walmart. 

Our new design now emphasizes the brightly-colored fresh fruit while communicating clearly how the product is used through both illustration and type. The use of a blender instantly conveys the convenience aspect of this product and the fun, moving fruit brings energy and vitality to the overall look.

The final artwork is bold and illustrative, with a clear message and instant brand recognizability. The new package disrupts the store shelves and brings quick awareness, and excitement, to this new food category. Needless to say, Walmart buyers picked up all five flavors, and featured Everipe as New Product of the Week at their corporate headquarters in Bentonville, AR.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.