Search Engine Optimization (SEO)

The goal of SEO is to help potential customers find your website in search. You want your website to be easily found and accessible to anyone interested or who benefits from your product or service. To improve your website’s SEO, consider rewriting your content to highlight specific keywords.

Email Marketing

Email marketing should be used as a tool to connect with customers. Your email marketing campaigns can highlight special offers, sales, or limited-time promotions to the customers who choose to sign up. Email marketing is most successful when the recipients are highly engaged and active.

Content Marketing

Content marketing uses various forms of content to engage your audience. This is an excellent method for businesses to use if they are looking to build a relationship with their consumer base or increase their overall brand awareness. There are several different forms of successful content, including:

  • Blog posts
  • Infographics
  • Visual graphics
  • Ebooks

Social Media Marketing

Outlining clear goals, measurement tools, and intentional methods is crucial when creating a solid social media marketing strategy. Consider using social media to help your business point more traffic to your website while fostering a community with those who follow your brand.

Affiliate Marketing

Affiliate marketing is a great tool for businesses to use if they are trying to increase brand awareness. An affiliate will promote your product or service to their following, broadening your brand’s reach.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.