Why Are Simple Logos On The Rise?

One of the biggest reasons why simple logos are becoming more and more popular is because of their memorability. In addition, simple logos give audiences less visual information to process by removing all elements that do not add value to the logo. 

The Benefits of Simple Logos

  1. Visual Comfort
    • Complex logos can be overwhelming to the viewer’s eye. Simple logos are far easier to consume quickly. 
  2. Support For The Digital Landscape
    • Logos must be able to be visible on all digital platforms. Complex logos may not be able to be seen clearly as a small profile picture or as a website thumbnail.
  3. Sustainability For Smaller Screens
    • As consumers are spending more and more time on their phones, a business’ logo must be able to be seen on a small screen. Simple logos make conveying the brand easier and can also be repurposed in apps or other digital media.
  4. A More Modern Design
    • Logos need to be updated periodically, so they stay relevant and current. As simple logos become the norm, detailed logos begin to feel outdated.

Why Simple Sells

Simplicity in a logo is not only a practical design choice but also adds depth to the meaning of a brand. Often, simplicity is associated with stability and confidence. Simple logos stand out by cutting through the cluttered noise in the retail environment and helps the consumer understand what the company is about. 

Read more about Simple Logos at fabrikbrands.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.