Why Does Sustainability Matter?

In today’s world, consumers demand businesses to be environmentally conscious. This demand for sustainable products means that all generations are willing to pay higher prices for products that align with these values. The definition of sustainability varies by industry. For the beauty packaging industry, environmental sustainability could mean a multitude of different things, such as:

  • Material type
  • Place of origin
  • Method of transportation
  • End-of-life care

Five Approaches for Sustainable Beauty Packaging

  1. Mindful Product Design and Decoration
    • Creating a product with the intention of sustainability and recyclability requires extensive planning. Making the right choices on packaging materials, size, etc., are great, but it’s the product’s decoration that may deem it unrecyclable. 
  2. Primary Packaging with Circular Materials
    • The purpose of primary packaging is to hold a product, protect, and preserve it. Brands are beginning to choose better materials, like PCR (post-consumer recycled) plastic and compostable paper. Primary packaging includes:
      1. Bottles
      2. Jars
      3. Tubes
      4. Lids
      5. Pumps 
  3. Strategic Secondary Packaging
    • Secondary packaging aims to move a product safely, where it is ready to be shipped or sold. Secondary packaging typically includes boxes, cartons, and fillers like tissue paper. Many companies are opting out of using secondary packaging altogether.
  4. Standards that Matter
    • Creating standards such as RSLs (restricted substance lists) is a great way to gain credibility for the environmental consciousness of a business. 
  5. Sampling Better Components
    • The first step for a business to show its commitment to sustainability is to sample better components. 

Read more Sustainable Beauty Packaging at labelandnarrowweb.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.