1. Hashtags

Targeted hashtags help continue the conversation around your campaign. These conversations become valuable when you use them in your PR efforts. Strong hashtags are easy to remember and can be used to build a community, highlight your branding efforts, and support causes.

2. Building Relationships

Social media allows businesses to humanize themselves. Because of this, it is a great tool for companies to use to engage with their customers and build relationships. Social media makes it far easier for companies to spread the word about what they are doing and create a buzz in their community. Responding to comments, questions, and direct messages is a great strategy for businesses to develop a strong relationship with their followers and potential customers.

3. Using LinkedIn

B2B companies are extremely prevalent on LinkedIn. This platform allows businesses to discuss industry-related topics and certain things that are currently going on within your brand. Engaging with LinkedIn will help your brand seem personal and intentional.

4. Contributing to a Publication or Blog

Showcasing your expertise in your industry by creating a business blog is a great way to reach a larger audience. In addition, a business blog is a great resource to pair with social media to promote your brand.

5. Using Influencers

Influencers continue to be popular in the social media and PR industries. Many times, one influencer can change the trajectory of success for your brand if used correctly. If you are in B2C marketing, implementing an influencer into your social media strategy may not be a bad idea as they can help your brand gain additional exposure that you may not receive otherwise.

Read more about Social Media and PR at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.