Bold colors are proven to help your product stand out in stores. If you notice that many brands within your sector are following this idea of using bright colors, you may have to take it one step further. Ecstatic colors are highly saturated and use neon to appear playful and confident. This trend can be seen frequently in drink packaging.
Typography has always played a crucial role in package design. However, a new trend is emerging within typography displayed on packaging design. Hand lettering that looks casual and unkept is beginning to become more and more popular. This typography choice makes the product seem casual and down to earth compared to the large, well-known brands. Choosing a casual typeface will immediately make your product feel homemade and down to earth.
Sticker Book Aesthetics
There is no secret that many, if not all, children love stickers. The sticker book aesthetic trend attempts to reach the consumer’s inner child and bring about nostalgia for the ‘90s. Combining the simplicity of sticker-like designs with bright hues and doodles has shown to be popular among the Gen Z audience.
Brand mascots have always been an extremely popular and successful way to engage shoppers. Mixing up the style of the brand mascot on each package design, depending on the type or flavor, is a great way to grab the attention of your target audience. It is important to keep your mascot easily recognizable but change elements such as clothing or attitudes depending on the product.
Cartoons are typically comforting and inviting for your consumers. This trend relates more to the minimalism cartoon and one-line style. Cartoons tend to be a bit goofy, which makes your brand seem approachable.