Due to the increase of inflation and economic uncertainties paired with supply chain delays, consumers are more inclined than ever to consider how the variation of packaging sizes can make the product more affordable and align with the customer’s value-for-money needs. As a result, larger packaging is shown to increase in popularity through 2025.
Smart packaging is packaging that can monitor the content’s freshness and provide the consumer with information on the product’s ingredients, nutrients, and health specifications. Including additional information about the brand or company is another way to engage the consumer through packaging. Younger audiences tend to be more drawn to product packaging that is digitally advanced or smart.
Consumers are no longer simply drawn to companies that value inclusivity, they expect it. Heading into 2023, consumers seek brands that are committed to inclusivity, accessibility, and diversity. As a result, consumers are concerned with the inclusivity of the business in general and the packaging.
With all the stress the world has been under over the past few years, consumers are looking for ways to add more enjoyment and excitement to their lives through the products they buy. Many consumers are beginning to view purchasing products as a means to escape from the daily stress they may face, so they want the packaging design of their products to serve as a fun experience.
More people are becoming aware of the carbon emissions that are caused due to the packaging industry. Studies show that almost 60% of global consumers report that reducing their carbon footprint is very important to them when it comes to their purchasing decisions. Therefore, companies should consider implementing carbon labeling to demonstrate their environmental commitment.
Read more about Packaging Trends at labelandnarrowweb.com
Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.