Sustainability Takes Precedence
Consumers are more concerned with the sustainability of the products they purchase now than ever. Consumers expect businesses to be intentional about the manufacturing process, ingredients, and packaging of products. Trends show that buyers are more willing to pay a premium for products sold by brands that align with their values.
Many companies are taking sustainability further by incorporating it into their packaging design. Minimalist packaging that highlights only the essential information and is made from sustainably sourced materials.
Incorporating a window box into the packaging design is a great way to grab the consumer’s attention. Appealing to your consumer’s senses is a great way to help increase sales.
Implementing technology into your food and beverage packaging design is a great way to make your packaging stand out. Adding a QR code or some form of augmented reality will allow consumers to engage deeper with your brand.
Personalization and Customization
Consumers are seeking more personalized experiences across the board, including their products’ packaging. Especially in the luxury food and beverage space, there has been an increase in the customization options available to consumers on packaging. Examples include packaging that can be personalized with a name, message, or image.
Cultural Fusion and Artistic Expression
Incorporating traditional cultural elements into the packaging that represent the product being sold is a great way to connect the consumer with the product’s culture.
Read more about Packaging at luxurylifestylemag.co