Sustainability Takes Precedence

Consumers are more concerned with the sustainability of the products they purchase now than ever. Consumers expect businesses to be intentional about the manufacturing process, ingredients, and packaging of products. Trends show that buyers are more willing to pay a premium for products sold by brands that align with their values.

Many companies are taking sustainability further by incorporating it into their packaging design. Minimalist packaging that highlights only the essential information and is made from sustainably sourced materials.

Window Boxes

Incorporating a window box into the packaging design is a great way to grab the consumer’s attention. Appealing to your consumer’s senses is a great way to help increase sales.

Tech-Infused Packaging

Implementing technology into your food and beverage packaging design is a great way to make your packaging stand out. Adding a QR code or some form of augmented reality will allow consumers to engage deeper with your brand.

Personalization and Customization

Consumers are seeking more personalized experiences across the board, including their products’ packaging. Especially in the luxury food and beverage space, there has been an increase in the customization options available to consumers on packaging. Examples include packaging that can be personalized with a name, message, or image.

Cultural Fusion and Artistic Expression

Incorporating traditional cultural elements into the packaging that represent the product being sold is a great way to connect the consumer with the product’s culture.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.