Read Customer Feedback

It is crucial to have a strong understanding of what your customers and potential customers think of your product. Having your finger on the pulse of how your customers see your product, design, and features is important. By collecting this data, you will be able to improve your product and cultivate an overall better experience for your customers.

Begin by surveying your customers once they have purchased your product. This could be in the form of either a rating or a review. Do not be discouraged by negative feedback. Instead, learn from it and do whatever you can to improve their experience the next time. Another great way to gather feedback from your customers is to go through social media comments. Once you have collected this information, look for specific patterns. Once you have identified any patterns, you can pinpoint what you need to improve.

Consider the Material

When designing food packaging, it is important to be aware of the package’s intended use, its impact on the environment, and its cost. In addition, you want to choose materials that will be durable enough to make it safely through shipping, can be recycled, and if your budget can support all of these things.

Another important factor to consider is how well it will protect the food. Obviously, you need the food product to be safe within the packaging. However, the packaging also must be easy for the consumer to open and close.

Consider the Business

Clearly, it is essential to have in mind the product that your packaging will be holding. Be clear about what type of food product it is. The packaging must depend on the demographic and the type of item.

Another factor to consider when designing food packaging is the business’s branding. From branding research, you should know what kind of design will catch the audience’s attention and what design elements must be used for the customer to recognize the brand.

Make the Best Food Packaging Today

Strong design should be memorable and visually appealing. The customers must be able to associate your design with the brand. Be sure to take your customer’s feedback into consideration when beginning the design.

Read more about Food Packaging at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.