1. Offer a Strong Customer Experience

Creating a strong post-purchase experience for your customers is crucial to increase customer retention. Marketing, sales, and service teams should all work together to provide the best customer service possible. Some strategies include speeding up your customer response time and giving customers access to tools that will allow easy communication.

2. Delight Unexpectedly

One way to continue to go above and beyond for your customers is to surprise them with a gift or discount, showing them your appreciation for their business. Increased customer satisfaction will improve the emotional bond and connection with your brand. Sending hand-written notes, gifts, or samples are great ways to surprise your customers and increase the lifetime value of your business.

3. Personalize Experiences and Interactions

Research shows that 80% of respondents are more likely to buy from a brand or business if it offers personalized experiences. Combining unique customer data with your customers’ purchasing patterns will help you form the personalized experience your customers desire.

4. Reward Loyalty

 One strategy for increasing customer retention is rewarding customer loyalty. Implementing customer loyalty programs is a great way to increase your customer spending.

Read more about Successful Retention Marketing Strategies at forbes.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.