Defining Your Identity
A brand identity encompasses all your visuals and relates to a larger personality. Everything that falls within a brand identity should inform the design. Researching a demographic and learning more about what appeals to them is essential to ensure you reach the right audience.
Developing Your Identity
When developing your brand identity, it is crucial to make sure all your design elements are working together. You want your brand to feel organic and that each individual element belongs alongside the others.
Creating an identity that stands in alignment with the brand’s core values is critical. Studies show that about 90% of consumers consider the authenticity of a brand when deciding which companies to support. This being said, consistency between your values and actions are crucial.
Cohesiveness is key. Do not get set on any marketing strategies or business content that does not fit seamlessly into your brand’s look.
Mining Your Identity
It can be easy to want to share all your newly created content all at once. A consistent flow of well-branded content is more successful to building sustainable marketing and a loyal following than a large burst of branded content.