Today Good Karma (GK) leads the flaxmilk, non-dairy industry and they have been consistently making a name for themselves with their plant-based, dairy-free foods. Back in 2016, GK was looking to relaunch and rebrand to communicate the optimism behind their mission. Who better to help lead the charge than the creatives at Foerstel?

The Old Design

The old branding and product design, while clean and fresh, didn't convey the positivity and vibrant flavor that Good Karma wanted customers to embrace.

Good Karma Family

The New Design

Foerstel's new branding and packaging pops off the shelf! The colors and forms are distinct and approachable, and key ingredient and nutrient callouts keep shoppers informed.

Good Karma Sketches

Every product is created to make the market (and the world) a better place, and we were excited to find the best way to communicate that. Amid countless sketches and concepts, the smiling and inviting logotype stuck out to us.

We were inspired by the look, Good Karma loved the message, and customers saw the logo and knew it wasn’t just another dairy alternative. But GK didn’t want to stop with a new coat of paint. To push the industry further and their message farther, they launched their probiotic drink line featuring Foerstel’s design work.

The expansion and redesign of the brand were a smashing success and we were excited to see GK’s products with our branding and design take hold in stores nationwide. More recently, we were excited to help launch a new product line – non-dairy yogurts and dips – which you might see at your local Costco. The packaging and logo is sure to catch your eye and, who knows, you might find a new favorite snack in the line to boot.

Good Karma is always pushing to give stores and customers the best options on the shelf, from probiotic drinks to plant-based yogurts. They’re proud to give the world more ways to be nutritious and healthy and Foerstel is proud to work to translate that powerful mission into creative and fresh design.

Good Karma Variety
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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.