At FPM, we love bringing innovative startups to market and setting them up for long-term success. From strategic planning to national retail execution, we helped emerging names like Celsius® and Wild Planet® grow into category leaders. We are proud to have been part of their early journey!
01. celsius®
Yes, that Celsius®. The fitness energy drink known for its clinically proven formulas and clean ingredients, that has become a leader in the functional beverage space. FPM played a key role in launching Celsius by developing a strategic digital presence plan, designing their first website, and driving early-stage brand awareness that helped fuel its explosive growth.
02. wild planet® foods
Foerstel+Piper+Martin partnered with founder Bill Carvalho several years ago when “Carvalho Fisheries” evolved into the mission-driven Wild Planet Foods brand. FPM crafted the original design that launched the company’s new identity—one that moved beyond its family-fishery roots to boldly reflect Carvalho’s vision of conserving and restoring the planet in its wild, most productive state. With this foundation, Wild Planet quickly grew from its origins into a globally recognized leader in sustainably-sourced seafood.
03. tofurky®
In the ’90s, Tofurky® stood out with its quirky name and bold packaging, making plant-based eating approachable. In the early days of natural and organic foods packaging, Foerstel+Piper+Martin partnered with this trailblazing company and expanded the brand’s packaging beyond holiday roasts, creating a cohesive system that used bold typography, vibrant colors, and mission-driven storytelling. This helped transform Tofurky from a niche product into a recognizable name in natural foods, even doing a cameo on the X-Files!
until next time,
