Content is essential to business success. It encourages customer loyalty and confidence in your brand, promotes your products, and puts your marketing strategies into action. Content marketing uses quality information-rich content to increase visitors to your website, bringing in sales, subscriptions, reviews, etc.
Examples of Content:
Content marketing is the answer to how businesses can build authority and visibility of their brand. In order to create a strong relationship with your customers, giving them something they need is essential. Content marketing provides the information customers are looking for, and in turn, they will be loyal to your brand.
Consistently putting out high-quality content is critical for solid SEO (search engine optimization). Google’s algorithm prioritizes content that is:
SEO’s purpose is for your website to show up in search engines. SEO is the technical side of creating successful content. While your audience is reading content, it is also being scanned by digital robots looking to categorize it by keywords and tags.
Writing strong content is essential to optimize for search engines. Without optimizing this content, there is very little your newly created content will do. Google provides extensive amounts of information on analyzing content and ranking it through SEO.
Content marketing and SEO are integral and important parts of all online marketing campaigns. If your business’s content marketing and SEO strategies are not bringing in traffic to your website, there are typical two common mistakes:
Learn more about Content Marketing and SEO at medium.com
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Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.
He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.
An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.
One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.