What is Content Marketing?

Content is essential to business success. It encourages customer loyalty and confidence in your brand, promotes your products, and puts your marketing strategies into action. Content marketing uses quality information-rich content to increase visitors to your website, bringing in sales, subscriptions, reviews, etc.

Examples of Content:

  • User manuals
  • Documents
  • Training materials
  • Emails
  • Brochures
  • Powerpoints
  • Graphics
  • Audio

High-Quality Contents Build Brand Authority

Content marketing is the answer to how businesses can build authority and visibility of their brand. In order to create a strong relationship with your customers, giving them something they need is essential. Content marketing provides the information customers are looking for, and in turn, they will be loyal to your brand. 

Quality Content Improves SEO

Consistently putting out high-quality content is critical for solid SEO (search engine optimization). Google’s algorithm prioritizes content that is:

  • Fresh
  • Original
  • Unique
  • Useful 

What is SEO?

SEO’s purpose is for your website to show up in search engines. SEO is the technical side of creating successful content. While your audience is reading content, it is also being scanned by digital robots looking to categorize it by keywords and tags.

How Content Marketing Helps SEO

Writing strong content is essential to optimize for search engines. Without optimizing this content, there is very little your newly created content will do. Google provides extensive amounts of information on analyzing content and ranking it through SEO.

Content Marketing and SEO

Content marketing and SEO are integral and important parts of all online marketing campaigns. If your business’s content marketing and SEO strategies are not bringing in traffic to your website, there are typical two common mistakes:

  1. Splitting content marketing from SEO – it may seem easier to break the responsibilities into two separate teams, but it will be beneficial in the long run to keep them as closely intertwined as possible.
  2. SEO is irrelevant – publishing content is important, but consistency is not the only factor that will play into keeping your content relevant and in front of your target audience.

Three Core Elements of SEO for Content Marketing

  1. Keywords – Keywords tell the search engines what your content is about.
  2. User Experience – Creating a simple user experience is crucial to ensure that your customer can access your content effectively.
  3. Backlinks – backlinks help prove to the algorithm that your content has authority.

Learn more about Content Marketing and SEO at medium.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.