Increased Brand Awareness

One of the first steps is to determine your brand name and either design a logo yourself or hire a professional to design it for you. Having your brand create a strong first impression is crucial. Consider adding paid advertising into your brand awareness strategy, as that will help a larger audience see your business. Building a solid brand identity in the digital world is extremely important as more and more are turning to digital.

Increase Traffic

The more traffic you bring to your brand online, the better overall web performance you can expect. In order to have your website found online, it is important to add search engine optimization into your online strategy. The better your website’s SEO, the higher it will rank in search, and the more people will see it.

Dynamic Marketing Strategies

Digital marketing is ever-growing and evolving; your brand must keep up with these changes. Social media is an example of a digital marketing tool that changes rapidly but brings incredible results if used correctly. Linking your website to your social posts is a great way to generate more traffic to your site. Along with linking, there are several apps or platforms that will help you build and launch social media campaigns that will increase your brand awareness.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.