Automation and Artificial Intelligence

Artificial intelligence is continuing to have an increasing popularity in 2023. Artificial intelligence is an excellent tool for businesses to use to keep productivity high while also minimizing the amount of human resources needed, decreasing the overall cost.

There are several different potential uses for AI software within a business setting. Some of these uses include:

  • Lead generation
  • Streamlining repetitive tasks
  • Lessening expenses by freeing up time

Social Media Influencers

Social media users are increasing each year, and is a tool that certainly should be taken advantage of by businesses. Consider incorporating social media influencers into your marketing strategy to increase the reach and credibility of your brand. It is important to select influencers that align well with your brand’s values and make the sponsorship authentic and something that makes sense for both parties.

Sympaphonic Advertising

A recent tech innovation known as sympaphonic advertising is a method that increases the reach and engagement your marketing campaign receives. This technology aligns music and songs with your marketing content. This is beneficial because consumers will see your business’s content and hear audio that matches their music playlist.

Communities and Niche Forums

Establishing strong niche communities and forums is a great way to connect with your audience. These communities provide a place for your audience to reach you as a brand and talk to others with similar interests. Businesses should keep their finger on the pulse of what is being said within these communities and listen to any feedback their audience may have.

Read more about Digital Marketing in 2023 at

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.