Marketing Automation with ChatGPT

ChatGPT is widely used in digital marketing to help generate automated responses to consumers or build copy that can be used on social media or other digital mediums. AI software such as ChatGPT is just one example of new technology that will begin to help with automation in digital marketing.

Nurturing Customer Engagement

One way to utilize AI software is to implement it to help assist in customer engagement. For example, you can push out instant replies to your consumer’s questions and comments. By being timely and responsive to your consumer’s questions, you will build their trust and help increase customer satisfaction, which plays into improving your conversions down the line. Instead of a typical chatbot, AI software such as Chatbot can reply to customers satisfactorily instead of just a preprogrammed response.

Intuitive Personalization

ChatGPT can help with personalization in campaigns designed to reach your consumers specifically. This software can analyze the data of the consumer and tailor responses that will address their needs and be continuously learning through the discussion with the consumer.

Efficient Content Creation

ChatGPT can create content and copy that is personalized to specific audience groups by using language that resonates with them. This content includes social media copy, blogs, or even email campaigns. Although this AI software is great for spitting out quality content in a timely manner, it is still important to have a human review the content and add human touches.

Generating Leads

Companies can implement ChatGPT to help increase sales and reboot marketing campaigns. There are endless possibilities for the ways AI can help boost marketing campaigns. The ability to target and generate leads is one of the most valuable outcomes that go along with AI.

Improving Product Recommendations

AI is being set up to help pair with machine learning to better the quality of product recommendations. Eventually, marketers can use this software to make product suggestions to consumers based on the data stored.

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.


He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.


An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.


One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.