How Do You Write Good B2B Content?

It is crucial to ensure that all the content your business puts out is cohesive and working toward the same goal. Creating and sticking to a B2B content strategy is essential to survive a saturated market. The purpose of content is to:

  • Educate
  • Support
  • Guide
  • Benefit

Connecting with your audience is essential to content marketing. Connecting with a B2B audience is dependent on two things:

  1. What is your content?
  2. Where is your content?

In the past, many companies in B2B marketing defaulted to talking about their own company instead of striving to connect emotionally with their viewers. However, it is important to remember that humans run large companies, and for this reason, it is essential to intertwine an emotional element into your content strategy.

What Are Examples of B2B Content?

  1. SEO-Focused Content
    • It is not enough to simply have a website for companies to learn more about your business. They want to see that you rank high in your area of expertise. Taking an intentional approach to your SEO-driven content is crucial to move up in search rankings.
  2. Case Studies
    • Anyone can claim to be the best at their work, but not everyone has case studies supporting them. Case studies can be presented on your website, emails, or paper to prove your successes.
  3. Video
    • Videos are a great tool to implement into your B2B content strategy because they are highly engaging. Showcasing people within your company is an excellent way for other businesses to connect with yours.
  4. Educational Base
    • Educational content is a great way to establish trust and authority within your industry.
  5. Newsletters
    • Creating exciting and up-to-date newsletters helps keep your content in front of your audience. Maintaining consistent communication with other businesses is crucial.
  6. Social Media
    • It is important not to count social media out of your B2B content strategy. Do not be concerned with the number of likes your content receives, what is important is to make your business look current and relevant.

Read more about B2B Content Strategies at thedrum.com

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Tom Foerstel : Founder & President

Tom Foerstel

Founder & President

Growing up in the San Francisco Bay Area in the 60’s, Tom developed a strong desire to create positive change for people and planet.

 

He went on to pursue his passion for art and design at Art Center College of Design in Pasadena, California, and worked for design firms in Southern California before moving to Boise, Idaho in the early 80’s. Foerstel Design opened its doors in 1985. Since its inception, the firm has cultivated a bold, happy, forward-looking team focussed on creating distinct and effective work on behalf of their clients.

 

An integral part of Tom’s philosophy is giving back to the community in which he lives — a company cornerstone that drives Foerstel’s long history of providing pro-bono services to local non-profit humanitarian and arts programs.

 

One of Tom’s proudest personal achievements is his ability to say Supercalifragilisticexpyalidocious backwards.